What Does It All Mean ? A Guide To Basic Google AdWords Jargon
Average Position – A figure that describes how your advert is typically positioned on results pages
Bid – The maximum amount you are willing to pay for a search keyword click.
Broad Match – The default matching option, broad match means that your ad may show if a search term contains your keyword terms in any order, and possibly along with other terms. Your ads can also show for singular or plural forms, synonyms, related searches, and other relevant variations. Sticking with the broad match default is a smart choice if you don’t want to spend a lot of time building your keyword lists and want to capture the highest possible volume of ad traffic.
Clicks – In PPC, a click is registered when someone clicks on one of your Search or Display Network ads.
Cost-Per-Acquisition (CPA) – The amount of money someone pays search engines for a single lead generated by it’s advert.
Cost-Per-Click (CPC) – The amount of money someone pays search engines for one click on its advert that brings a visitor to it’s website.
Cost-Per-Phone Call (CPP) – The maximum amount you’re willing to pay for a phone call. This feature works when using call extensions and a Google forwarding number.
Daily Budget – An amount set for each ad campaign to specify how much, on average, you’d like to spend each day. However it’s important to know you can potentially exceed your daily budget by 20%.
Devices – Electronics that can display a PPC advert (desktops, laptops, mobiles, tablets).
Exact Match – The most specific of the keyword match types, this serves your ad when users type your keyword exactly as is and in the same order.
Google AdWords – Online advertising platform that offers various forms of online advertising.
Impressions – Number of people who see your PPC ad.
Keyword – A word or phrase that PPC advertisers use to target and display their ads in the sponsored search results.
Negative Keywords – Advertisers add negative keywords to their account so their ads do not display when a customer types in a search query containing that keyword. Negative keywords help you qualify the clicks to your site more effectively.
Paid Search/SEM – The most used type of digital marketing. This involves the promotion of web properties by increasing their visibility in search engine results using methods such as PPC.
Pay-Per-Click (PPC) – A type of advertising where the advertiser pays for each click to they get via search engine ad results.
Search Network – A group of search-related websites where your ads can appear, including Google search sites and search partners.