It Doesn’t Work Well On Mobile
‘Mobile first’ design (the practice of designing websites which prioritise mobile users) has become prominent in recent years, this is due to the world going mobile. More than half of all local Google searches are now made on a mobile, and a massive 25% of internet users now only access the internet on their mobile phone.
If your site isn’t optimised for mobile you run the risk of alienating a huge amount of potential customers, non-responsive sites can be extremely difficult to use on a mobile phone – often incurring huge bounce rates. Not sure if your site is mobile responsive ? Visit this link and run a test.
It’s Built In Flash
The Flash craze has been outdated for years, but we still see a huge amount of websites using it. Apple devices such as the iPhone don’t support Flash, but the bigger issue is that search engines like Google actually can’t read websites built in Flash – meaning it’s terrible for search engine optimization.
If you like the look of animations, developers now have access to HTML5 – meaning we don’t have to rely on flash anymore for interactive animations, but more importantly HTML5 is compatible with every kind of browser, device, and search engine.
According to a survey carried out KISSmetrics, 47% of users expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load!
Poor speed is often the cause of high bounce rates, the last thing you want is to lose a potential customer due to them becoming frustrated with their experience of your website. UX (user experience) has been a recent buzzword in design and development, with performance being one of the key tenets of good UX design. Google now also uses page speed as a primary ranking metric, meaning if your website is slow you run the risk of being de-ranked.
If you’re website is slow and you’re not entirely sure why, give us a shout and we’ll be happy to take a no-obligation look at it for you and provide some free advice – you don’t even need to be a customer.
You Can’t Make Simple Changes Yourself
After the meteoric rise of Content Management Systems (CMS) there’s now no excuse for not having one to easily manage your websites content – without tampering with code.
Having a CMS means you’re in control, you can keep your content up to date without having to fork out money to a web developer for the simplest of changes.
Whether you’re updating content, posting news, or changing an image – it’s easy with a CMS.
You’re Embarrassed To Give Out Your URL
For any of the reasons mentioned above, or maybe for some reason I didn’t mention, if you’re embarrassed to give your URL out, it’s for a new website.
Your website is an investment in the future success of your business, and it’s important to view it that way. Having a strong online presence is no longer optional. In addition, your website can be the vehicle that helps you achieve your goals of better awareness, more leads and ultimately more customers.